Loyalty Circle

Loyalty Programs Gone Right – Constructing the Utopian Loyalty Program

As a follow-up to a prior article around loyalty programs gone wrong, herein we define what a utopian loyalty program would like (one which not only satisfies members, but more importantly, has a positive impact on the bottom-line), while highlighting some best-in-class programs that have got it somewhat right… Loyalty programs have become a de-facto…

SRA 3

SNA’s Failures Revealed – Getting it Right With Social Ripple Analysis

If you are using one of the market leader Social Network Analysis (SNA) tools, it is very likely that you are not seeing the forest for the trees. While SNA is an effective tool for identifying subscribers who are social leaders and followers, using it for churn prediction and propensity modeling can be dead wrong.…

Maximizing ROI Through Customer-Level Discriminatory Pricing

Maximizing ROI Through Customer-Level Discriminatory Pricing

While campaigns are a must for companies in B2C sectors seeking to drive up revenues, they also have an adverse affect on the bottom line, in that they partially cannibalize already guaranteed revenues (thus driving down profit margins). Price Sensitivity Analysis (PSA) is a sure-fire way to minimalize this loss… You can download PDF version…

Polo

Social Media Strategies – Twitter Follower Relationship Management

With a significant percentage of B2C companies well established at this point on Twitter, it’s due time they take steps to better understand and take actions around their followers – Follower Relationship Management (FRM) is a method for doing so… What? A recent survey found that consumers who engage with companies on social media spend…

Grading Performance – The Automotive Industry BI Maturity Map

Grading Performance – The Automotive Industry BI Maturity Map

Automotive companies are increasingly placing emphasis on becoming customer centric, investing significant time and resources towards this endeavor. The effective utilization of business intelligence (BI) in any CRM enhancement effort is a must, necessitating that automotive companies assess where they are, as well as plan where they want to be, around this field… You can…

Visitor Relationship Management – Optimizing the Online Lifecycle

As companies become more proactive and effective in targeting across traditional direct channels, it’s time to start focusing on customizing interactions online, seeking to gain a better understanding of each website visitor and making the most out of each visit. Website Visitor Relationship Management (VRM) follows the path of CRM, mimicking the use of similar…

How Much is Too Much_Getting it Right With One-to-One Communications

How Much is Too Much? Getting it Right With One-to-One Communications

Overwhelmed by how often companies you have a relationship with get in touch with you? You’re not alone – companies have lost all control around how frequently they are communicating with their customers. It’s due time they take a look at their communications practices and make amends… You can download PDF version of this whitepaper…