Targeted Roamer Marketing – Maximizing Inbound Roamer Revenues

While inbound roaming is a lucrative business for operators in specific countries, too common is the company relying on old-school practices to market it, focusing only on mass outreach and non-customized value propositions. Operators wanting to retain and grow roaming revenues need to start tapping into targeted marketing practices before their competitors do… You can…

SMEs and Churn – 15 Key Factors Driving Them Away From Operators

At the heart of any mobile operator’s marketing department efforts is the goal of driving down churn. A segment that is relatively ignored by telecoms – small to medium enterprises (SMEs) – have their own unique set of reasons for churning, reasons which need to be explored then addressed with the right solutions. In this…

Five New Opportunities in Credit Card Analytics

By now, many leading banks and credit card providers have already invested in basic credit card analytics, such as value, behavior and needs/lifestyle segmentation, churn prediction, and credit risk analysis. Is this the end of road for customer insights in the field? Hardly so – this article summarizes five relatively niche ways of using credit…

Campaign Sensitivity Analysis – Preventing Competitors From Stealing Your Customers

A simple yet effective manner in which to use analytics to prevent competitors from poaching customers in the telecommunications sector, campaign sensitivity analysis is sure to become a common practice in the field of business intelligence / data mining over the coming years…  You can download PDF version of this whitepaper here. The number of…