E-Commerce Segmentation Whitepaper

E-Commerce Customer Segmentation

With over 80% of global consumers trying online shopping at least once, the greatest opportunity for e-commerce companies is to build a long-lasting and profitable relationship with this already existing audience. Such a strong relationship requires utmost focus on the customer as a whole and making sense of a flood of real-time information that goes well beyond demographics or shopping behavior.

Credit Card Customer Segmentation

Credit Card Customer Segmentation

300 billion credit card transactions are expected to take place each year by 2018, creating 300 billion opportunities to understand customers better. Unfortunately, many banks remain ignorant of this wealth of information at their disposal, and they opt for mass marketing and costly above-the-line communications.

Hype or the Real Deal? The Big Data Conundrum

Big Data has become one of those terms you can’t avoid these days, all the rage in and around the business intelligence industry. The overwhelming buzz makes you wonder – is there something really there, or, is the hype the result of vendors and consultants trying to make another buck? You can download PDF version…

Targeted Roamer Marketing – Maximizing Inbound Roamer Revenues

While inbound roaming is a lucrative business for operators in specific countries, too common is the company relying on old-school practices to market it, focusing only on mass outreach and non-customized value propositions. Operators wanting to retain and grow roaming revenues need to start tapping into targeted marketing practices before their competitors do… You can…

SNA’s Failures Revealed – Getting it Right With Social Ripple Analysis

If you are using one of the market leader Social Network Analysis (SNA) tools, it is very likely that you are not seeing the forest for the trees. While SNA is an effective tool for identifying subscribers who are social leaders and followers, using it for churn prediction and propensity modeling can be dead wrong.…

Maximizing ROI Through Customer-Level Discriminatory Pricing

While campaigns are a must for companies in B2C sectors seeking to drive up revenues, they also have an adverse affect on the bottom line, in that they partially cannibalize already guaranteed revenues (thus driving down profit margins). Price Sensitivity Analysis (PSA) is a sure-fire way to minimalize this loss… You can download PDF version…

Social Media Strategies – Twitter Follower Relationship Management

With a significant percentage of B2C companies well established at this point on Twitter, it’s due time they take steps to better understand and take actions around their followers – Follower Relationship Management (FRM) is a method for doing so… You can download PDF version of this whitepaper here. What? A recent survey found that…