Visitor Relationship Management – Optimizing the Online Lifecycle

As companies become more proactive and effective in targeting across traditional direct channels, it’s time to start focusing on customizing interactions online, seeking to gain a better understanding of each website visitor and making the most out of each visit. Website Visitor Relationship Management (VRM) follows the path of CRM, mimicking the use of similar…

Reselling in Line With the Technology Adoption Curve

Sales and Marketing functions in technology-based product / service companies need to understand their customer base as related to the technology adoption curve and strategically plan their reselling activities around the concept. You can download PDF version of this whitepaper here. For every new product that comes out that can be considered ground-breaking or trend-setting,…