Loyalty Programs Gone Right – Constructing the Utopian Loyalty Program

As a follow-up to a prior article around loyalty programs gone wrong, herein we define what a utopian loyalty program would like (one which not only satisfies members, but more importantly, has a positive impact on the bottom-line), while highlighting some best-in-class programs that have got it somewhat right… You can download PDF version of…

SMEs and Churn – 15 Key Factors Driving Them Away From Operators

At the heart of any mobile operator’s marketing department efforts is the goal of driving down churn. A segment that is relatively ignored by telecoms – small to medium enterprises (SMEs) – have their own unique set of reasons for churning, reasons which need to be explored then addressed with the right solutions. In this…

Designing Best-in-Class Loyalty Programs – Getting the Benefits Right

Possibly the most important aspect of a loyalty program is its benefits. Be it lack of vision, lack of creativity, or plain old laziness, many companies take the easy way out and offer cookie-cutter benefits through their loyalty programs. The ones that are best-in-class don’t, offering benefits that not only succeed in satisfying the customer,…

‘Context Mining’ To Go Beyond Customer Needs in Telecommunications

As telecom product and service offerings are increasingly becoming commoditized, telecom companies need to offer their subscriber bases more than just communications solutions. This homogenization of offerings necessitates telecoms to differentiate themselves, which can be done through understanding the lifestyles of their subscribers and adapting offerings to cater to these lifestyles – which brings us…

Radically Proactive Marketing – The New Name of the Game

The old rules of the game – Advertising, shelf space, retail presence. The new rules of the game – Predictive models, one-to-one offers, outbound campaigns. You can download PDF version of this whitepaper here. 65% of product launches fail. That’s means that the millions of hours and millions of dollars in resources invested into developing…