Targeted Roamer Marketing – Maximizing Inbound Roamer Revenues

While inbound roaming is a lucrative business for operators in specific countries, too common is the company relying on old-school practices to market it, focusing only on mass outreach and non-customized value propositions. Operators wanting to retain and grow roaming revenues need to start tapping into targeted marketing practices before their competitors do… You can…

Loyalty Programs Gone Right – Constructing the Utopian Loyalty Program

As a follow-up to a prior article around loyalty programs gone wrong, herein we define what a utopian loyalty program would like (one which not only satisfies members, but more importantly, has a positive impact on the bottom-line), while highlighting some best-in-class programs that have got it somewhat right… You can download PDF version of…

SNA’s Failures Revealed – Getting it Right With Social Ripple Analysis

If you are using one of the market leader Social Network Analysis (SNA) tools, it is very likely that you are not seeing the forest for the trees. While SNA is an effective tool for identifying subscribers who are social leaders and followers, using it for churn prediction and propensity modeling can be dead wrong.…

Bridging the Chasm – The Collaboration of Consumer & Business Marketing

Rare is the company that within has its consumer & business units working hand in hand to improve the bottom line of the company. Bundling across business units is one area which holds significant potential for those companies that can pull it off… You can download PDF version of this whitepaper here. Competition is a…

Customer Analytics Gone Wrong – Eight Common Mistakes to Avoid When Deploying Customer Analytics Models

Designing customer analytics models is only half the battle. Equally, if not more difficult, is deploying them, such that actions triggered by the model outputs are being taken on a daily basis. In this follow-up article, we highlight some of the most commonly made mistakes that prevent companies from succeeding at deploying models… You can…

Real-Time Customer Value Management – Sales and Churn Triggers

Traditional monthly churn prediction or sales potential models help companies identify only some of the opportunities they can take action on to grow and retain their customer base; real-time sales and churn triggers help identify the rest… You can download PDF version of this whitepaper here. What? Customer value management-related data mining models have been…

Uplifting ARPU By Designing Customer-Specific Handset Strategies

While mobile operators spend a great deal of effort and energy in trying to boost ARPU through various marketing initiatives, few have customer-level handset strategies in place, strategies which allow for ARPU-boosting actions to be taken on a customer-by-customer, handset-by-handset basis… You can download PDF version of this whitepaper here. Handsets are increasingly becoming the…