SNA’s Failures Revealed – Getting it Right With Social Ripple Analysis

If you are using one of the market leader Social Network Analysis (SNA) tools, it is very likely that you are not seeing the forest for the trees. While SNA is an effective tool for identifying subscribers who are social leaders and followers, using it for churn prediction and propensity modeling can be dead wrong.…

Maximizing ROI Through Customer-Level Discriminatory Pricing

While campaigns are a must for companies in B2C sectors seeking to drive up revenues, they also have an adverse affect on the bottom line, in that they partially cannibalize already guaranteed revenues (thus driving down profit margins). Price Sensitivity Analysis (PSA) is a sure-fire way to minimalize this loss… You can download PDF version…

Product Network Analysis – The Next Big Thing in Retail Data Mining

One of the biggest challenges retailers have is the depth of data available for decision making, especially if they don’t have a loyalty program. Though limited, are retailers nonetheless maximizing use of their existing data today? The answer is no. Product Network Analysis opens a new range of insights which can maximize return on category…

SMEs and Churn – 15 Key Factors Driving Them Away From Operators

At the heart of any mobile operator’s marketing department efforts is the goal of driving down churn. A segment that is relatively ignored by telecoms – small to medium enterprises (SMEs) – have their own unique set of reasons for churning, reasons which need to be explored then addressed with the right solutions. In this…

Handset Purchasing Customer Experience – Optimizing the Retail Sales Cycle

While many telecom operators undergo customer experience transformation engagements, many fail to take into particular focus one specific part of the customer experience – the handset sales cycle. Not only is this area a particularly lucrative one for telecoms, but it also is one that allows for stronger bonding with the customer… You can download…

Utilizing Analytics to Customize & Optimize Retail Networks

Location, location and what was the third? Although location is known to be the key ingredient for success in retail, it is not the only criteria in driving sales. Often, the wrong combination of employees, lack of local marketing and various other factors can diminish returns on investment in a premium location… You can download…

Uplifting ARPU By Designing Customer-Specific Handset Strategies

While mobile operators spend a great deal of effort and energy in trying to boost ARPU through various marketing initiatives, few have customer-level handset strategies in place, strategies which allow for ARPU-boosting actions to be taken on a customer-by-customer, handset-by-handset basis… You can download PDF version of this whitepaper here. Handsets are increasingly becoming the…