Product Network Analysis – The Next Big Thing in Retail Data Mining

One of the biggest challenges retailers have is the depth of data available for decision making, especially if they don’t have a loyalty program. Though limited, are retailers nonetheless maximizing use of their existing data today? The answer is no. Product Network Analysis opens a new range of insights which can maximize return on category…

Bridging the Chasm – The Collaboration of Consumer & Business Marketing

Rare is the company that within has its consumer & business units working hand in hand to improve the bottom line of the company. Bundling across business units is one area which holds significant potential for those companies that can pull it off… Competition is a healthy thing for companies; it’s thanks to competition that…

One Size Does Not Fit All – Customizing Retail Chain Sales Points

One of the factors that has helped make the retail chain concept so successful globally is that customers are ensured a similar level of service, access to similar products, and  a standardized level of quality, regardless of which of the retail chain sales points they visit. Customization provides an opportunity to make this concept even…

Retail Loyalty Programs – Tapping Into Their Hidden Benefits

From supermarkets to electronics stores, gas stations to coffee shops, loyalty programs are abound in the retail sector, and flourishing more than ever. But it’s the rare retailer that has truly tapped into the value lying within the program’s customer-related data… Loyalty programs in the retail sector are nothing new. One of the best-in-class programs…

The Under-Tapped Banking Consumer Segments of the World – SMEs

The third and final in a series of articles aimed at identifying strategies that banks should follow for tapping into the potential value certain consumer segments hold for them… The focus of this month’s article highlighting under-tapped banking consumer segments of the world is small and medium enterprises (SMEs), also known as small and medium…

Bundling Your Way to Success

Working hand-in–hand, Sales and Marketing teams of companies can generate significant cross-sales / up-selling by bundling products / services together. Of critical importance is piloting the concept to determine the best mix and to ensure revenue optimization. In almost every sector, there exists a great, relatively untapped opportunity for generating cross-sales. The opportunity – bundling…